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Young British Designers
Using an unconventionally analogue medium to grab attention in the cluttered London Fashion Week environment.
Young British Designers (YBD) is the first-ever showcase for the best emerging British fashion talent, giving young, up-and-coming UK fashion designers a platform to display and sell their products. It was our job to launch and market this unique brand.
There was a hunger among talented and up-and-coming designers to not only showcase their designs, but to sell their collections and build a solid foundation for their careers in the highly competitive fashion industry.
- YBD has featured over 500 designers in 6 years and enjoyed a 25% YOY increase in sales
- The business has visited No. 10 Downing Street twice thanks to a 46.5k social media following
- YBD has been named 11th most influential fashion blog