Brand video campaign
NHBF
Working to convert social followers to trade body members.
Objectives
The NHBF’s social following and member base grew signifcantly during the pandemic as businesses turned to trade associations for help and support. Their two key challenges this year became to convert new social followers to members and retain new ones.
Using emotional intelligence
Feedback from NHBF members and internal stakeholders revealed that the benefits of membership were not being clearly communicated. It was also raised that diversity was lacking in brand collateralgenerally.
Solution
We shot a warm and engaging film featuring real NHBF members, allowing their personalities to come through, and getting their positive takes on the support offered to business owners by NHBF.
Results
The NHBF loved the energy and sentiment of the final film and that it felt fresh and different to campaigns by other trade bodies. The full length film has had 9.5k views and counting on the NHBF’s social channels.
