Website Launch
Astrum Commercial Cleaning
An innovative approach for a commercial cleaning website, with a modern look and feel.
Objectives
Looking to stand out from the crowd, Astrum wanted to build a website with a variety of user touchpoints to make sure current and prospective customers had a simple user journey from click to clean.
Insight
Improving the user experience and suitability we built in a calculator to allow new leads to easily obtain a figure for the services they required, and engineered location-focused landing pages to showcase Astrum’s full range of services.
Solution
A content-rich website with a calculator to allow new leads to easily obtain a figure for the services they require. Location-focused landing pages that featured the business’s full range of services, tied up in a modern and simplistic interface to ‘take the hassle out of cleaning’.
Results
We successfully launched a content-rich website in January 2023, with an improved sales enquiry process that was well received by the internal sales team.
Stats
542
Conversions
(and counting)
6
Daily average
conversions
55
Average seconds
on site
The old site had a majority of people browsing from desktop with 2,200 vs 800 on mobile. The new site has a much more even split with 1,500 on desktop and 1,200 on mobile, showing that it is much more mobile-friendly, encouraging people to browse the site whilst they are away from their desks.
Users have gone from an average of viewing 1.18 pages per session to 1.46, showing they are more engaged with the site.