A bold campaign that treads lightly
Suzuki
A sustainable approach to point of sale.
Brief
When Suzuki launched their 7-year warranty product, we were briefed to create a compelling point-of-sale campaign, appearing in service reception areas of dealerships.
Using emotional intelligence
Having used our emotional intelligence to develop the concept, we knew that we should apply it to how we produced the campaign materials themselves.
Solution
We explored sustainable printing practices and materials with our suppliers. We achieved the bright colour palette using vegetable inks, a sustainable choice with lower VOC emissions that biodegrade more easily than regular inks. The paper stock we printed on was 100% recycled. All materials were fully recyclable by the dealer.
