Recruitment campaign
Bristol Street Motors
Paid LinkedIn recruitment campaign
Objectives
Opening a new multi-franchise retail store in Harlow, Bristol Street Motors were looking to hire top talent. Using a paid media solution, we were on a mission to help the car retailer fill several skilled vacancies.
Using emotional intelligence
With LinkedIn as one of the fastest growing social platforms there was an increasing number of skilled workers adopting it beyond the professional cohort you’d expect. This meant we had the opportunity to target and qualify what had once been a far less accessible audience.
Solution
Using multiple placement options in a sponsored LinkedIn campaign, we targeted this audience within a commutable radius of each dealership. Our focus was to manage and optimise the activity accordingly – ensuring spend and performance was maximised for this audience profile.
Results
Utilising the £1,000 budget, Bristol Street Motors received 125 applicants for multiple technician vacancies. Overall, the paid media campaign achieved 50 qualified applicants who met all of the specific role requirements.
