London Stansted Airport
Social Media Travel Inspiration
Since 2017, RBH has been tasked with targeting the different elements of the air travel customer journey by creating and activating social media content for London Stansted Airport. This content covers everything from the initial holiday search process right though to passengers’ post-trip return to the airport.
What was initially limited to destination inspiration soon evolved into helpful security tips, insightful passenger interviews and unique behind-the-scenes looks into areas of the airport that were not often considered by followers. RBH continues to visit the airport every month to capture fresh and engaging content for social media, including employees, restaurants, stores and airlines.
With all social content working cohesively together, this approach has helped London Stansted Airport to significantly improve relationships and positive interactions with followers whilst also providing a fun and informal insight into day-to-day activities.