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Thought leadership pieces

CompEx

Becoming the expert voice in competency validation.

Objectives

CompEx is an international scheme for competency validation and certification of personnel working in explosive environments. They set us set the brief to help them become a thought leader in order to raise awareness of the scheme and ultimately ensure workplace safety in hazardous atmospheres.

Insight

We know that CompEx’s target audience regularly reads and engages with key media publications specific to the industries that CompEx operates in.

Solution

Through media research, RBH handpicked media titles and negotiated thought leadership-style editorial pieces focused on key subject matters. Each bespoke piece was carefully crafted using language and terminology specific to the individual and niche audiences.

Results

Nine pieces of press coverage have been secured across a range of tier one publications including Electrical Times and HazardEx, which featured a number of double page spreads.

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