Freya social: Swoop & Scoop campaign
Wacoal
Helping Freya Lingerie customers find the right fit during lockdown, when physical bra fittings weren’t possible.
Objectives
In the larger cup-size lingerie market, our client, Freya, leads with a fit message. As such, the brand created the term ‘Swoop & Scoop’ to help customers achieve ultimate comfort by ensuring that their breasts were fully supported.
Insight
We needed to quickly and clearly communicate the message, to ensure a deeper understanding among Freya’s social audience of the unrivalled support and comfort they could get from their bras.
Solution
Using influencer how-to videos and recorded Zoom fitting sessions with Freya’s expert fitter, Freddy, we created a series of social assets with IGTV and Reels in mind, and ‘packaged’ them using a bespoke ‘Swoop & Scoop’ lock-up.