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Freya Social: Swoop & Scoop Campaign

Wacoal

Helping Freya Lingerie customers find the right fit during lockdown, when physical bra fittings weren’t possible.

Objectives

In the larger cup-size lingerie market, our client, Freya, leads with a fit message. As such, the brand created the term ‘Swoop & Scoop’ to help customers achieve ultimate comfort by ensuring that their breasts were fully supported.

Insight

We needed to quickly and clearly communicate the message, to ensure a deeper understanding among Freya’s social audience of the unrivalled support and comfort they could get from their bras.

Solution

Using influencer how-to videos and recorded Zoom fitting sessions with Freya’s expert fitter, Freddy, we created a series of social assets with IGTV and Reels in mind, and ‘packaged’ them using a bespoke ‘Swoop & Scoop’ lock-up.

Results

Our influencer how-to videos gained 3.8k views on average, with our Zoom fitting session their best performing IGTV to date, with 16.4k views and a 14% engagement rate. Our Reels-focused videos have achieved an average of 60k views and counting.

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