Freya social: Swoop & Scoop campaign
Wacoal
Helping Freya Lingerie customers find the right fit during lockdown, when physical bra fittings weren’t possible.
Objectives
In the larger cup-size lingerie market, our client, Freya, leads with a fit message. As such, the brand created the term ‘Swoop & Scoop’ to help customers achieve ultimate comfort by ensuring that their breasts were fully supported.
Using emotional intelligence
We needed to establish a deeper understanding among Freya’s social audience of the unrivalled support and comfort they could get from their bras. This meant building equity in ‘Swoop & Scoop’.
Solution
Using influencer how-to videos and actual Zoom fitting sessions with Freya’s expert fitters, we created a series of social assets with IGTV and Reels in mind, and packaged them using a bespoke ‘Swoop & Scoop’ lock-up.
Results
Our influencer how-to videos gained 3.8k views on average, with our Zoom fitting session their best performing IGTV to date, with 16.4k views and a 14% engagement rate. Our Reels-focused videos have achieved an average of 60k views and counting.
