2023 Undergraduate Campaign
Coventry University
A bold, single-minded campaign that strove to demonstrate the fulfilling relationship between Coventry University and its students.
Objectives
Coventry University didn’t want their next campaign to look like that of any other university. They wanted an impactful look and feel that embraced youth culture, creating cut-through and resonating with their undergraduate audience to encourage applications and enrolments.
Using emotional intelligence
Our Gen Z audience look to campaigns that speak in their voice with authenticity, but many brands attempting to do so can look like they’re trying too hard and undermine themselves. We were mindful also that we should embrace Coventry University as an established, forward-thinking institution.
Solution
Our campaign brought to life the access and untapped potential of the digital age through what we called the ‘Ultimate Collab’. We shot around the city with a group of students in a natural visual style, paired with bold graphics and straightforward messaging.
Results
Coventry University loved the final look of the creative and that it felt bold, fresh and most importantly, different to campaigns by other universities. It is being rolled out across their website, social channels and prospectus ready for their first open day, as well as now extending to their postgraduate comms.
