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As a creative-first agency, we’re always engaging with the world at large. Here you’ll find content written by us about what we are up to as an agency, about industry trends, and what we do in our own time.
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Sell stuff. Right? Sort of. The problem with that definition of advertising is that it’s not strictly about selling, it’s more often about informing. Communicate stuff might be a better definition, because that’s what it normally comes down to: communication. The meaning of advertising is ultimately to improve a dialogue between two subjects, often a brand and the consumer. -
Gen Z is TikTok’s most important audience. It has been ever since Musical.ly emerged in 2014, and it still represents roughly 60% of TikTok’s users today. Without a doubt, the group constitutes its most important relationship. So, I can only imagine how worrying it’s been for TikTok since the new Harris Poll report reported 60% of Gen Z no longer consider the platform to be trustworthy in 2026.
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One of the funny things about colour is it has everything, and nothing, to do with perspective. Because there’s no way to guarantee that you and I see the same colour when we both point at ‘yellow’ on a colour chart. We might try to describe what we see – a bright, full colour – but that doesn’t describe the quality of what yellow is, just its saturation and brightness. So, we change tack. Let’s call it the happy colour, the shining, optimistic hue of childhood and buttercups. We can agree on that, and so we can assure ourselves we are seeing the same thing, and rest easy, once again.
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Firstly, let’s talk about what an EOT is: An Employee Ownership Trust (EOT) is a structure wherein employees own a controlling stake in the company they work for. This usually occurs when the owners of a business elect to sell their shares, but not to a third party.
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We're not a marketing agency, we’re a Creative-first agency. If you’re wondering what the difference is, then we'd recommend reading on...
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We're not a marketing agency, we’re a Creative-first agency. If you’re wondering what the difference is, then we'd recommend reading on...
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We're not a marketing agency, we’re a Creative-first agency. If you’re wondering what the difference is, then we'd recommend reading on...
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Worried you’re falling behind in the AI marketing sphere? Don’t know what an LLM is? Got an AI strategy meeting coming up, and you’re the keynote speaker? Our latest mindset report takes the pulse on the wider adoption of AI within the wonderful world of creative advertising. And, if you’re curious, we’re even going to give you a peek at our own AI strategy here at RBH. So, if you’re really in a pinch, you can skip to the end and nick that.
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The conversation in digital marketing is dominated by AI, but the true opportunity for 2026 is rooted in fundamental human behavioural change. Consumers are demanding unprecedented levels of control, transparency, and authenticity.
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Everyone wants a queue nowadays. It used to indicate slovenly business practice, or at the very least, a stock miscalculation. But now, whether virtual or physical, it actually entices onlookers - like a rainbow seen from a car window, bearing the promise of a pot of gold at the end. But how do you get the masses to queue up for your product? How do you alchemise that elusive sensation of ‘hype’?
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Brand? Marketer? Independent business? Whichever you are, it’s essential that you learn how to advertise on Reddit.
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We're not a marketing agency, we’re a Creative-first agency. If you’re wondering what the difference is, then we'd recommend reading on...
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If you’re asking why collectables have become so popular in 2025, you’re asking the wrong question. Because the story starts way back, so far back, in fact, that we’re going to pretend it has nothing to do with antiquities like those collected in the Library of Alexandria, or during the renaissance, and instead start at a point slightly lesser ‘way-back’ – 1996
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Brand? Marketer? Independent business? Whichever you are, it’s essential that you learn how to advertise on Reddit.
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Brand? Marketer? Independent business? Whichever you are, it’s essential that you learn how to advertise on Reddit.
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It’s estimated that over 95 million photos and videos are uploaded on Instagram each day, and as of July 10th 2025, Meta made any of those posted publicly fair game for Google’s indexing. Here's what you need to know.
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I took a 6-month sabbatical to go backpacking at 30 years old, and here’s what it taught me.
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There’s so much that modern technology is able to recreate of our places of work. Yet, despite these recreations, there’s something immutable about being physically present in an office.
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Our Creative Partner, Michael Vines, recently headed to London to join this year's D&AD festival. Here's what he learned.
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It’s nice being at home, working from home. It’s safe. It’s comforting. But great learning never came from being comfortable.
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We’re delighted to announce that we have bolstered our portfolio with a new client win in the charity sector. Midlands Air Ambulance Charity has tasked us with further raising the profile of the independent charity and healthcare provider by delivering an insights driven brand project and creative campaigns.
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As a Creative-First Agency, we've been keeping our finger on the Reddit pulse this year. Especially when it comes to Google search positions. Read what our Senior Performance Marketing Manager, Mundip Chaggar, has to say.
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Like many of you YouTube natives out there, I awoke several weeks ago to an image of Mr Beast, MKBHD, Mark Rober, Linus Sebastian and Aaron from Mrwhostheboss next to each other with ghostly white eyes. Above them sat a comical version of the ‘Honey’ logo with devil’s horns and strings reaching down to all of them, seemingly controlling them like puppets.
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Does Hootsuite's Social Trends 2025 Report tell social media teams anything they don't already know?Hootsuite just released its 2025 Trend Report and, if we’re honest, has played it pretty safe in its predictions. No jaws were on the floor here in the RBH Social team – sorry Hootsuite.
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RBH at 30, as an EOT, has delivered on its vision back when we opened our doors on the 31st October 1995. Not communist maybe, but definitely a happy, kind and brilliantly creative place, owned by everyone for the greater good.
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A year in the making – from pitch to production – our brand campaign for Birmingham Airport has finally launched.
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Creativity isn’t just the end of the process. It’s there, all through the formation of an idea, an idea that will ultimately respond to a behaviour or even change it. Read our latest blog to see why we're putting creativity first.
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Following a competitive pitch process, Meriden-based creative agency, RBH, has been appointed to deliver Birmingham Airport’s first major brand campaign in five years.
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An apprenticeship provider for England and Wales came to us in 2019 looking for a way to cut through the noise. We knew education, training, apprenticeships, and we definitely knew PR. We just needed to find out what made their voice worth hearing.
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Since December 2023, UK employment rates have been sitting at about 75%, having almost returned to pre-pandemic levels of 76%. Despite this, we are seeing a reduction in permanent hires and increasing dependence on temporary workers due to continuing economic uncertainty.
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This year, our Group Account Director, Helen, utilised her annual training budget in an innovative way – by becoming our first certified Mental Health First Aider through the comprehensive two-day course offered by WorkSafe.
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I’m sat in a 100-year-old cinema in Austin, Texas, about to watch the premiere of John Wick 4, and Keanu Reeves – yes, really – brushes past my seat. Later that night I’ll be in a small venue to watch New Order blow the roof off. Later that week I’ll attend talks by Robert Downey, Jr and William Shatner. I’ll enjoy free Guinness at the Irish Music Embassy on St Patrick’s Day. I’ll walk 200,000 steps, see countless talks and attend 27 gigs in 11 days. So, how did this happen?
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What does the future look like for Meta, TikTok, LinkedIn and, even X? RBH’s top 5 social media trends and predictions for 2024.
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At the Cannes Lions in June, artificial intelligence – or cognitive technology or generative technology, depending on who was speaking – was, unsurprisingly, the trending topic. Accenture Song CEO David Droga addressed attendees on the subject.
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Press releases, blogs and even articles are what we've all seen advanced AIs such as ChatGPT and Bard reproduce. So far, we've witnessed AIs produce art, music, and design in the same processes.
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It’s important that we have a broad understanding of the available AI platforms out there so that we can make the most of what they have to offer.
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Following a successful year working with Suzuki to deliver its new brand positioning across its 150-strong dealer network, the Meriden-based creative agency has now been officially retained so it can continue to evolve its dealer marketing service delivery.
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At RBH, we’re always looking to adopt new tools and innovations early for the benefit our clients, and AI is no exception. The difference from previous technological advancements is in its availability. No longer do you need specialist equipment or knowledge to access it.
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My children returned to school last week, brimming with the experiences, tales and learnings the long summer weeks have delivered but also genuinely full of beans for the knowledge and opportunity ahead in the academic year. And with the influx of new faces RBH has had over the last couple of months, it got me thinking again about the talent our agency is made up from and the varied backgrounds, experiences and life lessons that are the make-up of our teams.
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Meriden-based creative communications agency, Rees Bradley Hepburn (RBH), has been appointed by the Institute of the Motor Industry (IMI) to deliver its latest consumer campaign.
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It’s National Radio Day! And we thought we'd be remiss if we didn't share our favourite radio ads of all time! From witty narratives that spark uncontrollable belly laughs to stories that leave you feeling a world of emotions – join us in reliving the magic that has left an unforgettable mark on the airwaves.
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The right work-life balance is different for everyone. It could be finding the time to be active, be social, to partake in your favourite hobbies, to get on top of chores around the house, or to spend quality time with family and friends.
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We were proud to once again sponsor the annual Birmingham Design Festival, and even prouder to take part in it by hosting portfolio surgery sessions.
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We were proud to once again sponsor the annual Birmingham Design Festival, and even prouder to take part in it by hosting portfolio surgery sessions.
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As another year has passed in our journey around the sun, it was time for Google to present their live marketing round-up for 2023! This year, our performance executive, Lauren, went to get the low down for the year ahead.
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The sunnier months are fast approaching, which means one thing – festival season! Yes, Leeds Festival, Glastonbury, but also design festivals, specifically BDF, Birmingham's very own festival of creativity... Oh yeah, that’s right! The big Birmingham Design Festival is back.
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The UK loves electric cars. The evidence is infallible. YouGov polls show that 70% of us think they’re a great idea, and 60% of us say we’re likely to buy one.
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Whether you’re about to pull the trigger on app-controlled cigars or buy an NFT of your favourite coffee shop’s Biscotti; we’re here to guide you through the modern manners of luxury.
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Agency life perfected the art of “everything is just wonderful” way before Instagram got there. We’re the best at loudly broadcasting our wins and never mentioning our losses or failures.
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The idea of a metaverse as a virtual platform using avatars is nothing new. Using this definition, metaverses in the form of MMOs such as World of Warcraft, Second Life, and even Club Penguin have existed long before Zuckerberg’s vision.
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It had taken a walk to get to the Design Festival, past old Birmingham staples like the warped wall of the Bullring, the schoolchild-filled Think Tank and endless HS2 construction sites sprouting from Moor Street station. If you traced the panels of these temporary construction yards, you made it to BCU, home of this year’s Birmingham Design Festival.
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There are some big changes you need to know about when it comes to marketing on Google this quarter.
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West Midlands-based, RBH, has been appointed by Develop Training as its retained PR agency.
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Marketing today faces an unprecedented challenge. How to market to more generations than ever before? Older generations are living longer, and younger ones have more spending power earlier on. Each generation comes with a unique set of expectations from brands.
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West Midlands-based RBH, has been appointed by commercial airline, Flybe Ltd as its retained creative communications and PR agency.
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2020 was a hard year for everyone, but for me, it was the worst year of my life, as I lost my wonderful dad.
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RBH has been apointed as the Northampton retail destination’s retained PR, social and digital agency and is tasked with managing and delivering content for its social platforms and website, as well as handling its PR and media relations to further raise its profile.
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We will be welcoming some new faces to RBH in the next few weeks. For two of them, this hasn’t been your run-of-the-mill recruitment process as we’re working with Aspire4U and doing it through the government’s new Kickstart Scheme, which is designed to provide funding to create six-month placements for out-of-work 16-24-year-olds who are at risk of long-term unemployment.
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Creative communications agency, RBH, has been appointed by Redditch Business Improvement District (BID) as its retained communications agency.
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Last week, after much anticipation, Apple finally made live App Tracking Transparency (ATT) updates in iOS 14.5 that force mobile apps to ask users’ permission in order to gather data. But nearly 12 months after Apple put advertisers on notice, what are the real impacts of iOS 14.5? Are Apple’s Privacy Updates the end of personalised advertising?
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The same Dare to Care ethos on which we founded RBH continues to permeate everything we do. Which has come in really handy in helping us through 2020, and everything that has thrown at us.
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RBH wins impressive industry accolade in the Roses Creative Awards for online video, Breaking Point.
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We’re thrilled to announce that RBH has accumulated six nominations in the illustrious Roses Creative Awards, held annually by The Drum.
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We are thrilled to announce that RBH has been ranked as the top independent agency in the West Midlands in the Drum’s Annual Independent Agencies Census.
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RBH launches ‘Breaking Point’ video campaign with Dudley and Walsall Mental Health Partnership NHS Trust.
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On Tuesday 24 September, RBH will be raising money for Young People First, a Warwickshire-based charity that aims to catch vulnerable young people before they fall.
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We are delighted to announce we have won ‘Advertising Agency of the Year’ in the Corporate Livewire 2019 Prestige Awards.
