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Earlier in October, Google quietly released its newest iteration of Analytics. So quietly, in fact, that we don’t blame you if you missed it. Google Analytics 4 or GA-4 is Google’s latest offering, and if you’ve only signed up for a Google Analytics account recently, you will have set-up a GA-4 property by default.
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Last week I read a piece about a London agency hiring outside of the marketing bubble. I was impressed but also a tad smug as we’ve been doing this since we started back in 1995. RBH has, at various points, been comprised of musicians, gardeners, Iron Men, mummy bloggers, chefs and fine artists. To name but a few.