NCAT brand identity
Coventry University
A new brand for a new acessible transport consortium
Objectives
We were tasked with creating a fully accessible brand identity for an exciting new consortium led by Coventry University & Motability, called NCAT (National Centre for Accessible Transport).
Insight
We’re at a huge turning point in society, with many industries finally prioritising accessibility and inclusivity. NCAT is working to become a primary enabler of this within the transport sector.
Using emotional intelligence
The work NCAT is engaged in is positive and forward-looking. The brand we developed evokes momentum: not merely in the literal sense of mobility but in terms of innovation and progression. And, naturally, all aspects of the NCAT brand – from the typeface to the colour palette – are fully accessible.
Results
The visual identity has been well received by Coventry University and NCAT stakeholders, with RBH also working with NCAT on launch assets, brand guidelines, asset templates, and a fully accessible website build.
