Unestablished since 2010

Young British Designers

Unbuttoning a refreshed brand positioning that took an online fashion retailer back to its nonconformist origins

Young British Designers Unestablished Since 2010

Objectives

To reaffirm Young British Designers’ brand positioning as the destination for the best of emerging British design talent, 10 years after inception.

Insight

YBD is all about the new news and original creative talent. Unlike any other retail destination.

Solution

We created a new brand positioning, ‘Unestablished since 2010’, with campaign assets to match, giving us a suite of materials to market across our innovative digital and PR channels.

Results

Sales since our launch of this new positioning and campaign in March 2020 are up 88%.

Young British Designers Unestablished Since 2010 - Risk Takers
Young British Designers Unestablished Since 2010 - Rule Breakers
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