Young British Designers

Infinite Flora

Objectives

We developed a new season launch campaign highlighting key pieces from the new AW18 collection through a themed edit to increase traffic, sales and awareness.

Insight

The end of summer brings significant change. Seasons lapse, life goes quiet, colours fade and days grow shorter. Summer is over. However, this is not a time for mourning, it’s a time for new beginnings…

Solution

  • Online look book (ybdstories.com) increasing engagement and traffic to the main edit
  • Social media: Organic and paid
  • Emails: Awareness and sales driven
  • Website assets: Including landing page
  • Digital media assets: Including affiliate banners

Results

  • 3,203 pageviews to the landing page (Sep – Dec 2018)
  • Launch email achieved highest open rate for any email sent in 2018 – 14.39%
  • 10 transactions from sessions visiting the landing page in the user journey, equalling to £2,338 revenue
  • 3 transactions direct from ybdstories.com, equalling to £531 revenue
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