Young British Designers

Brand and Designer PPC

Objectives

Increase awareness of the Young British Designers brand and its designers, increase overall web traffic and increase conversions.

Insight

Users are fascinated with unique fashion and always want to be ahead of the curve. Combining our experience in the Fashion industry and our expertise in Google Ads, we knew the right platform to hit our objectives.

Solution

Launch a Google Ads account, tailored for both brand awareness and designers specific campaigns. Running it alongside seasonal Google Display Network campaigns and a Google Shopping campaign.

Results

  • Within the previous two years, the Google Ads account has seen a Return On Advertising Spend (ROAS) of 521%.
  • The result has been down to building an account with a combination of various methods ranging from contextual to topical and custom audience lists to competitor insight targeting.