Club Brand Refresh & Campaign
The Camping and Caravanning Club
Reminding consumers that a Camping and Caravanning Club is a club they want to belong to.
Objectives
Highlight the varied experiences offered by The Camping and Caravanning Club, as a strong driver to membership.
Solution
We delivered an engaging new brand campaign for the club based around a consistent copy device that worked across all communications, combining colloquial and relevant language. Supported with warm and evocative imagery, the campaign really brought to life the unique experience of a Camping and Caravanning Club holiday.
