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Generational marketing in 2022 and beyond

Marketing today faces an unprecedented challenge. How to market to more generations than ever before? Older generations are living longer, and younger ones have more spending power earlier on. Each generation comes with a unique set of expectations from brands.

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Written by Joe Hepburn

Insight Partner at RBH Creative Communications. Helping your brand work smarter.

Does Hootsuite’s Social Trends 2025 Report tell social media teams anything they don’t already know?

Hootsuite just released its 2025 Trend Report and, if we’re honest, has played it pretty safe in its predictions. No jaws were on the floor here in the RBH Social team – sorry Hootsuite.

RBH appointed by new Flybe Ltd as it prepares for take-off

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Gen Z doesn’t love TikTok like it used to

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What is the meaning of advertising?

Sell stuff. Right? Sort of. The problem with that definition of advertising is that it’s not strictly about selling, it’s more often about informing. Communicate stuff might be a better definition, because that’s what it normally comes down to: communication. The meaning of advertising is ultimately to improve a dialogue between two subjects, often a brand and the consumer.

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