Home  / Generational marketing in 2022 and beyond

Generational marketing in 2022 and beyond

Marketing today faces an unprecedented challenge. How to market to more generations than ever before? Older generations are living longer, and younger ones have more spending power earlier on. Each generation comes with a unique set of expectations from brands.

Written by Joe Hepburn

Head of Insight at RBH Creative Communications. Helping your brand work smarter.

You may also like…

Daring to care

Daring to care

2020 was a hard year for everyone, but for me, it was the worst year of my life, as I lost my wonderful dad.

RBH wins brief for Northampton Shopping Centre

RBH wins brief for Northampton Shopping Centre

RBH has been apointed as the Northampton retail destination’s retained PR, social and digital agency and is tasked with managing and delivering content for its social platforms and website, as well as handling its PR and media relations to further raise its profile.

Get In Touch