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Generational marketing in 2022 and beyond

Marketing today faces an unprecedented challenge. How to market to more generations than ever before? Older generations are living longer, and younger ones have more spending power earlier on. Each generation comes with a unique set of expectations from brands.

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Written by Joe Hepburn

Insight Partner at RBH Creative Communications. Helping your brand work smarter.

Does Hootsuite’s Social Trends 2025 Report tell social media teams anything they don’t already know?

Hootsuite just released its 2025 Trend Report and, if we’re honest, has played it pretty safe in its predictions. No jaws were on the floor here in the RBH Social team – sorry Hootsuite.

RBH appointed by new Flybe Ltd as it prepares for take-off

West Midlands-based RBH, has been appointed by commercial airline, Flybe Ltd as its retained creative communications and PR agency.

The 4 non-negotiable digital marketing trends to master for Q1 2026

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How to generate hype around your product

Everyone wants a queue nowadays. It used to indicate slovenly business practice, or at the very least, a stock miscalculation. But now, whether virtual or physical, it actually entices onlookers – like a rainbow seen from a car window, bearing the promise of a pot of gold at the end.

But how do you get the masses to queue up for your product?

How do you alchemise that elusive sensation of ‘hype’?

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