Modern Luxury: how to look rich online

Whether you’re about to pull the trigger on app-controlled cigars or buy an NFT of your favourite coffee shop’s Biscotti; we’re here to guide you through the modern manners of luxury. In this report we take a trip down the rabbit hole, into the burrows of digital luxury and how brands are attracting both young and old to voraciously engage with their content and purchase their products and services.

Written by Joe Hepburn

Head of Insight at RBH Creative Communications. Helping your brand work smarter.

You may also like…

Alright! Alright! Alright! The way to SXSW

Alright! Alright! Alright! The way to SXSW

I’m sat in a 100-year-old cinema in Austin, Texas, about to watch the premiere of John Wick 4, and Keanu Reeves – yes, really – brushes past my seat. Later that night I’ll be in a small venue to watch New Order blow the roof off. Later that week I’ll attend talks by Robert Downey, Jr and William Shatner. I’ll enjoy free Guinness at the Irish Music Embassy on St Patrick’s Day. I’ll walk 200,000 steps, see countless talks and attend 27 gigs in 11 days.

So, how did this happen?

Get in touch