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Modern Luxury: how to look rich online

Whether you’re about to pull the trigger on app-controlled cigars or buy an NFT of your favourite coffee shop’s Biscotti; we’re here to guide you through the modern manners of luxury. In this report we take a trip down the rabbit hole, into the burrows of digital luxury and how brands are attracting both young and old to voraciously engage with their content and purchase their products and services.

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Written by Joe Hepburn

Head of Insight at RBH Creative Communications. Helping your brand work smarter.

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