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We’ve seen the metaverse – and we don’t want it.

The idea of a metaverse as a virtual platform using avatars is nothing new. Using this definition, metaverses in the form of MMOs such as World of Warcraft, Second Life, and even Club Penguin have existed long before Zuckerberg’s vision. Using these platforms, players can enter a virtual world using a fully customisable avatar, interact with others across the globe, play games, create a ‘home space’ and even earn and spend currency on completely digital items such as new clothes for their avatar or home décor for their virtual living space. Find out more about our metaverse discoveries, past and present, by downloading our latest Mindset Report below.

Written by Joe Hepburn

Head of Insight at RBH Creative Communications. Helping your brand work smarter.

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RBH at the Birmingham Design Festival

RBH at the Birmingham Design Festival

It had taken a walk to get to the Design Festival, past old Birmingham staples like the warped wall of the Bullring, the schoolchild-filled Think Tank and endless HS2 construction sites sprouting from Moor Street station. If you traced the panels of these temporary construction yards, you made it to BCU, home of this year’s Birmingham Design Festival.

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