Dispelling myths around electric vehicle ownership in the UK

The UK loves electric cars. The evidence is infallible. YouGov polls show that 70% of us think they’re a great idea, and 60% of us say we’re likely to buy one. However, these percentages don’t seem to lead to conversion. Though there has been a 40% increase in the UK registrations of full electric vehicles, there remains a clear divide as more than 83% of the market is still non-electric. 

The barriers to electric car ownership haven’t shifted dramatically in the mainstream press for the past five years. We’ve all heard the same excuses time and time again.

Written by Joe Hepburn

Insight Partner at RBH Creative Communications. Helping your brand work smarter.

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