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RBH tasked with raising Business Improvement District’s profile

Creative communications agency, RBH, has been appointed by Redditch Business Improvement District (BID) as its retained communications agency.

RBH has been tasked with refreshing the BID’s brand and building a new website, to give local businesses access to invaluable business support. The new website will also allow Redditch residents to learn about news and events taking place in the area.

As part of the brief, RBH has been appointed as Redditch BID’s retained PR and social media agency. It will manage all of its content for the BID’s social platforms, handle its media relations to raise the profile of the BID and the work it does as well as provide content for its website.

Rebecca Williams, PR Agency Partner, says: “It’s been an incredibly difficult 18 months for businesses, so the work the BID does to support its local business community is more important than ever. We’re looking forward to working with them to help further raise the BID’s profile.”

Fizz Bingham, Digital Agency Partner at RBH, adds: “We’re delighted to be working with Redditch BID to revitalise its brand and deliver a website that really showcases the fantastic work the BID does.”

The aim of a BID, which local businesses vote to invest in together, is to improve the local trading environment as well as providing businesses with advice, marketing and other areas of support. Ken Williams, Redditch BID Board Director, comments: “We were impressed with RBH’s proactive approach and knowledge of how BIDs operate. As a full service agency, they provide a really joined-up approach meaning all of our comms are in sync and on-brand.”

Written by Rebecca Williams

Partner (PR)

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