Following a competitive pitch process, we have been appointed to deliver Birmingham Airport’s first major brand campaign in five years.
With the aim of increasing awareness and market share in its target regions, the ‘We’re on our way’ campaign, will highlight the wealth of destinations on offer from Birmingham Airport following significant investment into expanding routes and improving customer experience.
Launching this month (October), the campaign will leverage a variety of channels including video on demand, digital, out of home, press, radio and paid social.
Jo Roberts, head of corporate affairs & marketing, commented: “The new marketing programme marks a major change in approach for the airport. Following the effects that the Covid-19 pandemic had on the industry, this is the first time in five years that Birmingham Airport has invested in advertising for brand awareness of the airport itself. Combined with RBH understanding our challenges, strengths and customer-base, the ‘We’re on our way’ proposition is the ideal concept to create the buzz we are hoping to achieve.”
Natalie Griffiths, RBH agency partner, said: “Having collaborated with Birmingham Airport over the last eight years on multiple projects, we are absolutely delighted to be the airport’s chosen agency to work on the airport’s largest marketing programme in several years.
“Capturing the feeling of excitement and anticipation when taking a trip, the ‘We’re on our way’ proposition speaks to Birmingham Airport’s customers in an authentic way and is completely ownable to the airport.”
