a group of people toast with a range of drinks in plastic cups

The benefits of becoming an EOT (for our clients)

What is an EOT company?

Firstly, let’s talk about what an EOT is:

An Employee Ownership Trust (EOT) is a structure wherein employees own a controlling stake in the company they work for. This usually occurs when the owners of a business elect to sell their shares, but not to a third party. Instead, they sell their controlling share to an ‘employee-owned trust’, which acts in the interest of existing employees. In terms of our business, this means RBH owns 100% of RBH.

The result of this is a business powered by its own people. There is a tangible, data-backed link between our individual performance and the wider performance of our company, which directly affects our take-home. Essentially, when we do well, we do well. You can imagine how powerful a motivator that is.

What are the benefits of working with an EOT business?

You’re always speaking to a stakeholder. You’d be hard-pressed to find someone not enthused about working with you at RBH. Studies have shown that employees at EOT companies produce more success for their clients by being more invested in their work. The same studies seem to suggest that we’re happier too – go figure.

Furthermore, it shows our aptitude for collaboration. Because, more than anything, being part of an EOT means working collectively to make decisions about a shared future. We employees regularly get together to discuss our differing thoughts on processes, resources and current goings-on. And despite nearly 50 unique voices we walk out of those meetings with agreed practical solutions.

Why did RBH become an EOT business?

RBH became an EOT in 2025 thanks to Debra Hepburn and Tim Rees, our co-founders and original owners. If you’re curious as to the motivations behind their radical, people-first decision in passing the reins, you’ll be glad to know that they’ve recorded a podcast explaining the whole thing.

To watch the podcast and hear the full story of RBH as told by our founders, click here: https://rbh.co.uk/employee-ownership-trust/

Written by Jago Hepburn

Content Writer at RBH Creative Communications

You may also like…

How brands should be using colour in 2026

How brands should be using colour in 2026

One of the funny things about colour is it has everything, and nothing, to do with perspective.

Because there’s no way to guarantee that you and I see the same colour when we both point at ‘yellow’ on a colour chart. We might try to describe what we see – a bright, full colour – but that doesn’t describe the quality of what yellow is, just its saturation and brightness. So, we change tack. Let’s call it the happy colour, the shining, optimistic hue of childhood and buttercups. We can agree on that, and so we can assure ourselves we are seeing the same thing, and rest easy, once again.

Gen Z doesn’t love TikTok like it used to

Gen Z doesn’t love TikTok like it used to

Gen Z is TikTok’s most important audience. It has been ever since Musical.ly emerged in 2014, and it still represents roughly 60% of TikTok’s users today. Without a doubt, the group constitutes its most important relationship. So, I can only imagine how worrying it’s been for TikTok since the new Harris Poll report reported 60% of Gen Z no longer consider the platform to be trustworthy in 2026.

Get in touch