Brand? Marketer? Independent business? Whichever you are, it’s essential that you learn how to advertise on Reddit. And if that sounds odd – if you haven’t heard why every marketer is suddenly talking about advertising on Reddit – then you need to either watch our most recent podcast episode or have a read of our recent deep dive. Because this isn’t going away any time soon.
All caught up? Good. Here are our top three tips for advertising on Reddit:
- Don’t be salesy
This isn’t the platform for a hard sell. The opposite actually applies. Talking to Redditors is all about adopting their relaxed tone of voice and blending in as much as possible. If your posts look inherently inauthentic, too biased or composed, they will be ignored, or in some cases, even deleted. Instead, win trust with balanced, informal discussions on a variety of topics, and call on that trust wisely when it’s time to talk about your brand.
- Add something of value
People go on Reddit to find things out. They go in with queries and questions that other places couldn’t answer, often because the questions necessitated an answer that wasn’t black and white. That’s where Reddit thrives – the grey area in which discussions blossom. It’s where you can make yourself useful, and reputable. Offer an insight, a relevant anecdote, a piece of data that proves or disqualifies something else. Anything, as long as it brings something new to the discussion.
- Make sure that you enable comments
There’s no point just shouting out into the void. If you’ve chosen to advertise on Reddit, you’ve elected to engage in a discourse, not promote a statement. And there’s not much point to a discourse where you don’t hear anything back. So, this is probably our simplest tip, and easily the most important – just make sure you’ve enabled comments. You’d be amazed how many brands have already gotten this part wrong.
