Last week, after much anticipation, Apple finally made live App Tracking Transparency (ATT) updates in iOS 14.5 that force mobile apps to ask users’ permission in order to gather data. But nearly 12 months after Apple put advertisers on notice, what are the real impacts of iOS 14.5? Are Apple’s Privacy Updates the end of personalised advertising?
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Written by Joe Hepburn
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We will be welcoming some new faces to RBH in the next few weeks. For two of them, this hasn’t been your run-of-the-mill recruitment process as we’re working with Aspire4U and doing it through the government’s new Kickstart Scheme, which is designed to provide funding to create six-month placements for out-of-work 16-24-year-olds who are at risk of long-term unemployment.
RBH Creative Communications has been appointed by CompEx to deliver its ongoing PR and social media as well as a series of digital projects.