7 Key audiences that have emerged from the Covid-19 pandemic

7 Key audiences that have emerged from the Covid-19 pandemic

A lot has changed since March 2020 – here’s what you need to know.

Established through our research and insights, these are seven of the key audiences we see emerging as we move out of lockdown.

1. Woke Wonderers
2. Belligerent Boomers
3. Green Tinted Glasses
4. The Bear Trap Generation
5. Overwrought Adapters
6. Community Casuals
7. Visceral Individuals

Throughout the report, we’ll discuss the effects the Coronavirus pandemic has had on their consumer behaviours and how brands are responding.

 

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