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Eight trends as brands battle Covid-19

From dropshipping and block chains (not to be confused with bitcoin), to the Internet of Things and sustainability, check out our round-up of key industry insights that are propelling the travel and transport industry forward.

Despite what it is often reduced to online, when we talk about Dropshipping, we aren’t highlighting a fad, con or a get rich quick scheme.

Instead, dropshipping is a form of democracy – giving power to the people. It’s the ideal form of entrepreneurship for individuals who want to be the owners of their own means of
production. Of course, with all the uncertainty of the world right now, entrepreneurship is not as traditionally accessible as it once was. However, this hasn’t stopped people finding a way to get products in people’s hands when they have spotted a gap in the market.

Traditionally, a business owner would need to employ a logistics company, depot transport, stock take and keep, as well as accounting for shrink and all manner of overheads as products arrive in their distribution centre. This is before they would even able to send the product out to the consumer or further distribution networks.

Written by Joe Hepburn

Head of Insight at RBH Creative Communications. Helping your brand work smarter.

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