Eight trends as brands battle Covid-19

Eight trends as brands battle Covid-19

"Now, more than ever, we need to ensure that brands stay front of mind for when normal life or the new normal resumes and spending bounces back.

It was our advice to our clients during the 2008 recession, and it proved right.
With the social and digital worlds so firmly entrenched in the physical one, there are limitless opportunities for brands to involve themselves in people’s lives, in ways that are positive, supportive and even change-making.
The following noteworthy case studies of brands reacting to the impact of COVID-19 are remarkable in their scope and thinking. They prove that while we have entered the unknown, brands can always adapt and find an authentic and empathetic advantage”.

Debra Hepburn – Founding partner

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