Brand & creative

With the transformative nature of branding, a business is never just a business and a product never just a product. The language and visuals you choose will dictate consumer perception of your brand, practically and emotionally. Establishing a brand identity is paramount. And we have almost three decades of experience in building brands and growing numerous other brands too.

From creating visual identities and developing the perfect tone of voice, to upholding an existing corporate identity as brand custodians, we work to better connect consumers and the brands we serve.

If you are considering creating a brand identity, developing your brand identity or looking for a simple logo design, just get in touch.

The development of a brand is a real undertaking. It takes many months of planning, thought, discussion, creative interrogation, and – finally – implementation.

A vital part of bringing a brand to life is in the creation of brand guidelines. These ensure that a brand’s visual identity and tone of voice are kept consistent, no matter how many stakeholders work on the brand.

A brand is more than the sum of its parts, but only if each part is used as intended. The purpose of brand guidelines is to ensure these parts are deployed correctly. And correct use is how a brand can harness its true power.

With social media putting brands within easy reach of consumers 24/7, clarifying a brand tone of voice is more important than it’s ever been, because the way in which a brand expresses itself is key to its success.

Either as part of, or as a standalone service, we can use our branding expertise to develop and implement brand voice guidelines.

There are countless brilliant brand voice examples out there, so to compete you need to really have a distinctive and clearly defined brand voice. And RBH, with our creative-first approach, can help make your voice stand out.

A client will choose our rebranding services if they feel that their existing brand doesn’t reflect how they want to be perceived by their audience.

Rebranding your business doesn’t always mean a complete makeover. Usually, it entails only a series of minor adjustments. 

In order to rebrand a business we first need to establish where the brand currently sits. We do this by asking questions such as:

• What are they doing that is different or unique, e.g. what is their product offering?
• What is their position in the market?
• Who is their target audience?

Repositioning a brand isn’t about rejecting what’s come before. So often it’s about strengthening and refocusing what is already there.

Within our creative remit is the production of outdoor, signage and point of sale materials, either as part of wider creative campaigns or as standalone assets.

We consider ourselves well-versed in traditional and digital signage advertising, possessing the skill and expertise necessary to create both.

Skilled in various creative services, we are one of only a handful of OOH advertising agencies in the West Midlands. 

Our almost 30 years of experience means we have expert understanding of OOH media, from traditional to digital out of home advertising (DOOH).

Through our unique creative-first approach, our fully integrated teams can deliver programmatic DOOH as well.

Unconventional, cut-through creative gets brands noticed, no matter what the medium. 

Great creative changes minds and behaviours and motivates consumers to engage with your brand, drives them to purchase your product or even finds your brand a place in popular culture. 

TV is a trusted medium and, even in the fragmented media landscape of today, few platforms can match the emotional engagement that traditional TV advertising can deliver. 

In creating TV ads, our creatives work closely with our in-house production team, who are highly experienced in the requirements of getting an ad on TV – from script clearance through to submission.

Creating ads for placement on video-on-demand (VOD) platforms is a powerful and cost-effective way to reach your audience. Your brand is given the ‘glow’ of a traditional TV ad, and you have the added assurance that you are speaking to a clearly defined target audience, whether they are viewing your ad on a smart TV, laptop, tablet or phone.

Our creative-first approach means we are able to generate VOD advertising that is emotionally engaging, insight-driven and strategically sound   

Not only do we have the creative capability, but the production know-how and media planning skill to take your brand up close to the consumers you most want to reach.