What makes a good founder-led brand, according to Debra Hepburn

Recently I had the pleasure of sitting down with RBH’s Founding Partner and Managing Director, Debra Hepburn, to discuss the rise of founder-led marketing and personal branding. While we covered a range of topics surrounding the historical peaks and troughs of the...

Our top three tips for advertising on Reddit

Brand? Marketer? Independent business? Whichever you are, it’s essential that you learn how to advertise on Reddit. And if that sounds odd – if you haven’t heard why every marketer is suddenly talking about advertising on Reddit – then you need to either...

Some things I learned at D&AD that tie together quite neatly

As AI looms large, we should remember that craft (human craft) signals care and competence, which are qualities that cannot be emulated. During a person’s lifetime, their heart will beat 3bn times. If you, as a brand, are trying to get someone’s attention and their...

What’s happening with Google and Reddit?

Type a query into Google – a poorly phrased, irreplaceably earnest question about something inane, such as “What is the best way to fold your socks before going on a trip?” and you’ll be met with what Google ranks as the number one response. Currently, that’s a 30...

Honey scam: an advertising agency’s perspective

Like many of you YouTube natives out there, I awoke several weeks ago to an image of Mr Beast, MKBHD, Mark Rober, Linus Sebastian and Aaron from Mrwhostheboss next to each other with ghostly white eyes. Above them sat a comical version of the ‘Honey’ logo with devil’s...
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