Luxury vacationers are ditching bronze bodies and floating villas for farmhouses and dog walks. And yet, somehow, they’re still managing to spend more than ever. Wondering why? Baffled as to how? Find out in our latest mindset: Decoding the luxury staycation. ...
What is an EOT company? Firstly, let’s talk about what an EOT is: An Employee Ownership Trust (EOT) is a structure wherein employees own a controlling stake in the company they work for. This usually occurs when the owners of a business elect to sell their shares, but...
One of the funny things about colour is it has everything, and nothing, to do with perspective. Because there’s no way to guarantee that you and I see the same colour when we both point at ‘yellow’ on a colour chart. We might try to describe what we see – a bright,...
I was always taught that trust is the foundation of a good relationship. The glue. The essential factor. Once it’s gone, it’s over. I’ve found that a pretty simple principle to follow, personally. But then, I’ve never had a 100-billion-dollar investment in any of my...
Sell stuff. Right? Sort of. The problem with that definition of advertising is that it’s not strictly about selling, it’s more often about informing. Communicate stuff might be a better definition, because that’s what it normally comes down to: communication. The...
Worried you’re falling behind in the AI marketing sphere? Don’t know what an LLM is? Got an AI strategy meeting coming up, and you’re the keynote speaker? Our latest mindset report takes the pulse on the wider adoption of AI within the wonderful world of creative...
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