Generational marketing in 2022 and beyond

Marketing today faces an unprecedented challenge. How to market to more generations than ever before? Older generations are living longer, and younger ones have more spending power earlier on. Each generation comes with a unique set of expectations from brands. Want...

Has iOS 14 killed advertising?

Last week, after much anticipation, Apple finally made live App Tracking Transparency (ATT) updates in iOS 14.5 that force mobile apps to ask users’ permission in order to gather data. But nearly 12 months after Apple put advertisers on notice, what are the real...

What is GA-4 and what does it mean for your business?

Earlier in October, Google quietly released its newest iteration of Analytics. So quietly, in fact, that we don’t blame you if you missed it. Google Analytics 4 or GA-4 is Google’s latest offering, and if you’ve only signed up for a Google Analytics account recently,...

10 of the biggest health and fitness trends for 2020

In this report, we’ll be taking you through the following trends in the health and fitness market that we’ve established through our research and insights: 1. The rise of the boutique gym 2. The ever-changing exercise environment 3. Community driven fitness as a...

6 home truths on consumer mindsets post-pandemic

Want to know how consumers have changed their thinking post-pandemic? In our latest Mindset report, we explore six significant trends we believe are here to stay. Download the report now to see what we found.     Want to view the rest of the content? Just...

7 Key audiences that have emerged from the Covid-19 pandemic

A lot has changed since March 2020 – here’s what you need to know. Established through our research and insights, these are seven of the key audiences we see emerging as we move out of lockdown. 1. Woke Wonderers 2. Belligerent Boomers 3. Green Tinted Glasses 4. The...
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