Some things I learned at D&AD that tie together quite neatly

As AI looms large, we should remember that craft (human craft) signals care and competence, which are qualities that cannot be emulated. During a person’s lifetime, their heart will beat 3bn times. If you, as a brand, are trying to get someone’s attention and their...

Honey scam: an advertising agency’s perspective

Like many of you YouTube natives out there, I awoke several weeks ago to an image of Mr Beast, MKBHD, Mark Rober, Linus Sebastian and Aaron from Mrwhostheboss next to each other with ghostly white eyes. Above them sat a comical version of the ‘Honey’ logo with devil’s...

RBH Mindset: job satisfaction

Since December 2023, UK employment rates have been sitting at about 75%, having almost returned to pre-pandemic levels of 76%. Despite this, we are seeing a reduction in permanent hires and increasing dependence on temporary workers due to continuing economic...

Social media in 2024: 5 trends and predictions

What does the future of social look like?   1. LinkedIn will be huge. The platform says it now has 1bn users. Could this huge audience be being driven by the massive changes we’ve seen in social world? Elon’s taken Twitter to the dark side, Facebook’s all about...

AI and the role of creativity

“Generative artificial intelligence and extended reality are powerful tools that can help address pressing societal challenges and business problems by augmenting, expanding, and extending the human experience rather than replicating or replacing it.”* Paul...
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