The UK loves electric cars. The evidence is infallible. YouGov polls show that 70% of us think they’re a great idea, and 60% of us say we’re likely to buy one. However, these percentages don’t seem to lead to conversion. Though there has been a 40% increase in the UK...
Whether you’re about to pull the trigger on app-controlled cigars or buy an NFT of your favourite coffee shop’s Biscotti; we’re here to guide you through the modern manners of luxury. In this report we take a trip down the rabbit hole, into the burrows of digital...
The idea of a metaverse as a virtual platform using avatars is nothing new. Using this definition, metaverses in the form of MMOs such as World of Warcraft, Second Life, and even Club Penguin have existed long before Zuckerberg’s vision. Using these platforms, players...
With recent changes to Google’s advertising policies, newly available platforms and the loss of some longstanding tools, there are some big changes you need to know about when it comes to marketing on Google this quarter. 1. No more expanded text ads Google will no...
Marketing today faces an unprecedented challenge. How to market to more generations than ever before? Older generations are living longer, and younger ones have more spending power earlier on. Each generation comes with a unique set of expectations from brands....
In this report, we’ll be taking you through the following trends in the health and fitness market that we’ve established through our research and insights: 1. The rise of the boutique gym 2. The ever-changing exercise environment 3. Community driven fitness as a...
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