Tried, Tested, Trusted Fantasie Positioning the Fusion range as an iconic Fantasie collection. Brief To make Fusion, an existing range of bras within the Fantasie product lineup, a bestseller known for its ease of fit, size range and extensive colourways. This was to...
You wouldn’t wear this Freya Encouraging bookings for bra fittings through a social campaign using images of discomfort. Brief To drive users onto Freya’s Virtual Fitting page. While the ultimate objective was to create as many ‘Book now’ clicks as possible, secondary...
Enter the 4% club Fantasie Using first-hand data to create a campaign around the importance of a professional fitting. Idea Thanks to our recent Tried, Tested, Trusted campaign, we had an abundance of primary data concerning how women felt about their bras and their...
A bold campaign that treads lightly Suzuki A sustainable approach to point of sale. Brief When Suzuki launched their 7-year warranty product, we were briefed to create a compelling point-of-sale campaign, appearing in service reception areas of dealerships. Using...
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