Tried, Tested, Trusted Fantasie Positioning the Fusion range as an iconic Fantasie collection. Brief To make Fusion, an existing range of bras within the Fantasie product lineup, a bestseller known for its ease of fit, size range and extensive colourways. This was to...
You wouldn’t wear this Freya Encouraging bookings for bra fittings through a social campaign using images of discomfort. Brief To drive users onto Freya’s Virtual Fitting page. While the ultimate objective was to create as many ‘Book now’ clicks as possible, secondary...
We’re on our Way influencer collaborations Birmingham Airport To support our ‘We’re on our Way’ marketing campaign for Birmingham Airport, the social team worked with TikTok creators to create organic style vlogs and trending content for paid social ads. Objectives...
Enter the 4% club Fantasie Using first-hand data to create a campaign around the importance of a professional fitting. Idea Thanks to our recent Tried, Tested, Trusted campaign, we had an abundance of primary data concerning how women felt about their bras and their...
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