How brands should be using colour in 2026

One of the funny things about colour is it has everything, and nothing, to do with perspective. Because there’s no way to guarantee that you and I see the same colour when we both point at ‘yellow’ on a colour chart. We might try to describe what we see – a bright,...

Gen Z doesn’t love TikTok like it used to

I was always taught that trust is the foundation of a good relationship. The glue. The essential factor. Once it’s gone, it’s over. I’ve found that a pretty simple principle to follow, personally. But then, I’ve never had a 100-billion-dollar investment in any of my...

AI and the role of creativity

“Generative artificial intelligence and extended reality are powerful tools that can help address pressing societal challenges and business problems by augmenting, expanding, and extending the human experience rather than replicating or replacing it.”* Paul...

AI and PR

Press releases, blogs and even articles are what we’ve all seen advanced AIs such as ChatGPT and Bard reproduce. So far, we’ve witnessed AIs produce art, music, and design in the same processes. But that’s what AIs are capable of – reproduction. AI...

Maximising AI’s potential

It’s important that we have a broad understanding of the available AI platforms out there so that we can make the most of what they have to offer. But which to choose? There are tools that can now help with almost every part of the creative process: generating ideas,...
New 2007 Defender - More pull
New 2007 Defender - More pull
New 2007 Defender - More pull
New 2007 Defender - More pull
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New 2007 Defender - More pull
RBH
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