The benefits of becoming an EOT (for our clients)

What is an EOT company? Firstly, let’s talk about what an EOT is: An Employee Ownership Trust (EOT) is a structure wherein employees own a controlling stake in the company they work for. This usually occurs when the owners of a business elect to sell their shares, but...

What brands can learn from clowning

The other morning, I listened to an essay for The Paris Review called Two Strip Clubs, Paris and New Hampshire. It’s a very funny examination of the differences between American and European ideals. My favourite example of which is when the American author reveals to...

Pickleball: An unlikely lesson in marketing

At some point, every week, I am rudely interrupted by someone in my office. I could be eating a spoonful of yoghurt, walking into a meeting, talking to a client or using the toilet. It won’t matter. Ever since they learned of its existence, my colleagues always need...

Why we’re not a marketing agency

And, before you jump ahead, no, we’re not a creative agency either. Though you’re getting warmer. We’re a Creative-first agency, which means creativity isn’t a bolt-on to what we do. It is what we do. And that’s true of all of us, no matter the department we sit in....

Sabbatical lessons

  I took a 6-month sabbatical to go backpacking at 30 years old, and here’s what it taught me. Sometimes we need to zoom out It’s easy to get stressed about the minutiae of work when our jobs make up around 50% of our waking week, every week. Taking time out...
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