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Generational marketing in 2022 and beyond

Marketing today faces an unprecedented challenge. How to market to more generations than ever before? Older generations are living longer, and younger ones have more spending power earlier on. Each generation comes with a unique set of expectations from brands.

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Written by Joe Hepburn

Insight Partner at RBH Creative Communications. Helping your brand work smarter.

Does Hootsuite’s Social Trends 2025 Report tell social media teams anything they don’t already know?

Hootsuite just released its 2025 Trend Report and, if we’re honest, has played it pretty safe in its predictions. No jaws were on the floor here in the RBH Social team – sorry Hootsuite.

RBH appointed by new Flybe Ltd as it prepares for take-off

West Midlands-based RBH, has been appointed by commercial airline, Flybe Ltd as its retained creative communications and PR agency.

RBH Mindset: Decoding the luxury staycation

Luxury vacationers are ditching bronze bodies and floating villas for farmhouses and dog walks. And yet, somehow, they’re still managing to spend more than ever. Wondering why? Baffled as to how? Find out in our latest mindset: Decoding the luxury staycation.

The benefits of becoming an EOT (for our clients)

Firstly, let’s talk about what an EOT is:

An Employee Ownership Trust (EOT) is a structure wherein employees own a controlling stake in the company they work for. This usually occurs when the owners of a business elect to sell their shares, but not to a third party.

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