Dispelling myths around electric vehicle ownership in the UK

The UK loves electric cars. The evidence is infallible. YouGov polls show that 70% of us think they’re a great idea, and 60% of us say we’re likely to buy one. However, these percentages don’t seem to lead to conversion. Though there has been a 40% increase in the UK registrations of full electric vehicles, there remains a clear divide as more than 83% of the market is still non-electric. 

The barriers to electric car ownership haven’t shifted dramatically in the mainstream press for the past five years. We’ve all heard the same excuses time and time again.

Written by Joe Hepburn

Insight Partner at RBH Creative Communications. Helping your brand work smarter.

You may also like…

What is the meaning of advertising?

What is the meaning of advertising?

Sell stuff. Right? Sort of. The problem with that definition of advertising is that it’s not strictly about selling, it’s more often about informing. Communicate stuff might be a better definition, because that’s what it normally comes down to: communication. The meaning of advertising is ultimately to improve a dialogue between two subjects, often a brand and the consumer.

What brands can learn from clowning

What brands can learn from clowning

We’re not a marketing agency, we’re a Creative-first agency. If you’re wondering what the difference is, then we’d recommend reading on…

Get in touch