Dispelling myths around electric vehicle ownership in the UK

The conversation in digital marketing is dominated by AI, but the true opportunity for 2026 is rooted in fundamental human behavioural change. Consumers are demanding unprecedented levels of control, transparency, and authenticity.

Everyone wants a queue nowadays. It used to indicate slovenly business practice, or at the very least, a stock miscalculation. But now, whether virtual or physical, it actually entices onlookers – like a rainbow seen from a car window, bearing the promise of a pot of gold at the end.

But how do you get the masses to queue up for your product?

How do you alchemise that elusive sensation of ‘hype’?