Mindset_Featured_1280x7720px_Modern Luxury

Modern Luxury: how to look rich online

Whether you’re about to pull the trigger on app-controlled cigars or buy an NFT of your favourite coffee shop’s Biscotti; we’re here to guide you through the modern manners of luxury. In this report we take a trip down the rabbit hole, into the burrows of digital luxury and how brands are attracting both young and old to voraciously engage with their content and purchase their products and services.

Download PDF

Back

Written by Joe Hepburn

Head of Insight at RBH Creative Communications. Helping your brand work smarter.

Does Hootsuite’s Social Trends 2025 Report tell social media teams anything they don’t already know?

Hootsuite just released its 2025 Trend Report and, if we’re honest, has played it pretty safe in its predictions. No jaws were on the floor here in the RBH Social team – sorry Hootsuite.

RBH appointed by new Flybe Ltd as it prepares for take-off

West Midlands-based RBH, has been appointed by commercial airline, Flybe Ltd as its retained creative communications and PR agency.

How to generate hype around your product

Everyone wants a queue nowadays. It used to indicate slovenly business practice, or at the very least, a stock miscalculation. But now, whether virtual or physical, it actually entices onlookers – like a rainbow seen from a car window, bearing the promise of a pot of gold at the end.

But how do you get the masses to queue up for your product?

How do you alchemise that elusive sensation of ‘hype’?

Why have collectables become so popular?

If you’re asking why collectables have become so popular in 2025, you’re asking the wrong question. Because the story starts way back, so far back, in fact, that we’re going to pretend it has nothing to do with antiquities like those collected in the Library of Alexandria, or during the renaissance, and instead start at a point slightly lesser ‘way-back’ – 1996

Get in touch