Generational marketing in 2022 and beyond


Marketing today faces an unprecedented challenge. How to market to more generations than ever before? Older generations are living longer, and younger ones have more spending power earlier on. Each generation comes with a unique set of expectations from brands.

Written by Joe Hepburn

Head of Insight at RBH Creative Communications. Helping your brand work smarter.

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RBH is us. And we are RBH.

RBH at 30, as an EOT, has delivered on its vision back when we opened our doors on the 31st October 1995. Not communist maybe, but definitely a happy, kind and brilliantly creative place, owned by everyone for the greater good.

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