Generational marketing in 2022 and beyond


Marketing today faces an unprecedented challenge. How to market to more generations than ever before? Older generations are living longer, and younger ones have more spending power earlier on. Each generation comes with a unique set of expectations from brands.

Written by Joe Hepburn

Head of Insight at RBH Creative Communications. Helping your brand work smarter.

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RBH celebrates new charity client win

RBH celebrates new charity client win

We’re delighted to announce that we have bolstered our portfolio with a new client win in the charity sector. Midlands Air Ambulance Charity has tasked us with further raising the profile of the independent charity and healthcare provider by delivering an insights driven brand project and creative campaigns.

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