A creative-first approach to a campaign Knowing that sheer quantity of digital assets isn’t enough to engage audiences, we built the campaign around the relatable human truth that every holiday starts at the airport, not when you arrive at your hotel. Our “We’re on...
Following a competitive pitch process, we have been appointed to deliver Birmingham Airport’s first major brand campaign in five years. With the aim of increasing awareness and market share in its target regions, the ‘We’re on our way’ campaign, will highlight the...
With national awards, viral TikToks, over 70 blogs written, 35 thought leadership articles placed and over a thousand pieces of generated press coverage across print, online and broadcast resulting in a total reach of 40 million and 100% positive sentiment, it’s fair...
What does the future of social look like? 1. LinkedIn will be huge. The platform says it now has 1bn users. Could this huge audience be being driven by the massive changes we’ve seen in social world? Elon’s taken Twitter to the dark side, Facebook’s all about...
“Generative artificial intelligence and extended reality are powerful tools that can help address pressing societal challenges and business problems by augmenting, expanding, and extending the human experience rather than replicating or replacing it.”* Paul...
Press releases, blogs and even articles are what we’ve all seen advanced AIs such as ChatGPT and Bard reproduce. So far, we’ve witnessed AIs produce art, music, and design in the same processes. But that’s what AIs are capable of – reproduction. AI...
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