Our top three tips for advertising on Reddit

Brand? Marketer? Independent business? Whichever you are, it’s essential that you learn how to advertise on Reddit. And if that sounds odd – if you haven’t heard why every marketer is suddenly talking about advertising on Reddit – then you need to either...

Some things I learned at D&AD that tie together quite neatly

As AI looms large, we should remember that craft (human craft) signals care and competence, which are qualities that cannot be emulated. During a person’s lifetime, their heart will beat 3bn times. If you, as a brand, are trying to get someone’s attention and their...

What’s happening with Google and Reddit?

Type a query into Google – a poorly phrased, irreplaceably earnest question about something inane, such as “What is the best way to fold your socks before going on a trip?” and you’ll be met with what Google ranks as the number one response. Currently, that’s a 30...

Honey scam: an advertising agency’s perspective

Like many of you YouTube natives out there, I awoke several weeks ago to an image of Mr Beast, MKBHD, Mark Rober, Linus Sebastian and Aaron from Mrwhostheboss next to each other with ghostly white eyes. Above them sat a comical version of the ‘Honey’ logo with devil’s...
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