One of the funny things about colour is it has everything, and nothing, to do with perspective. Because there’s no way to guarantee that you and I see the same colour when we both point at ‘yellow’ on a colour chart. We might try to describe what we see – a bright,...
I was always taught that trust is the foundation of a good relationship. The glue. The essential factor. Once it’s gone, it’s over. I’ve found that a pretty simple principle to follow, personally. But then, I’ve never had a 100-billion-dollar investment in any of my...
Sell stuff. Right? Sort of. The problem with that definition of advertising is that it’s not strictly about selling, it’s more often about informing. Communicate stuff might be a better definition, because that’s what it normally comes down to: communication. The...
Worried you’re falling behind in the AI marketing sphere? Don’t know what an LLM is? Got an AI strategy meeting coming up, and you’re the keynote speaker? Our latest mindset report takes the pulse on the wider adoption of AI within the wonderful world of creative...
Why human behaviour, not just AI, will define your 2026 strategy The conversation in digital marketing is dominated by AI, but the true opportunity for 2026 is rooted in fundamental human behavioural change. Consumers are demanding unprecedented levels of control,...
Four ways to generate hype around a new product: Everyone wants a queue nowadays. It used to indicate slovenly business practice, or at the very least, a stock miscalculation. But now, whether virtual or physical, it actually entices onlookers – like a rainbow...
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