We’ve seen the metaverse – and we don’t want it.

The idea of a metaverse as a virtual platform using avatars is nothing new. Using this definition, metaverses in the form of MMOs such as World of Warcraft, Second Life, and even Club Penguin have existed long before Zuckerberg’s vision. Using these platforms, players can enter a virtual world using a fully customisable avatar, interact with others across the globe, play games, create a ‘home space’ and even earn and spend currency on completely digital items such as new clothes for their avatar or home décor for their virtual living space.

Find out more about our metaverse discoveries, past and present, by downloading our latest Mindset Report below

Written by Joe Hepburn

Insight Partner at RBH Creative Communications. Helping your brand work smarter.

You may also like…

What is the meaning of advertising?

What is the meaning of advertising?

Sell stuff. Right? Sort of. The problem with that definition of advertising is that it’s not strictly about selling, it’s more often about informing. Communicate stuff might be a better definition, because that’s what it normally comes down to: communication. The meaning of advertising is ultimately to improve a dialogue between two subjects, often a brand and the consumer.

What brands can learn from clowning

What brands can learn from clowning

We’re not a marketing agency, we’re a Creative-first agency. If you’re wondering what the difference is, then we’d recommend reading on…

Get in touch