RBH Mindset: AI

RBH Mindset: you’ve got an AI for radio

Worried you’re falling behind in the AI marketing sphere? Don’t know what an LLM is? Got an AI strategy meeting coming up, and you’re the keynote speaker? Our latest mindset report takes the pulse on the wider adoption of AI within the wonderful world of creative advertising. And, if you’re curious, we’re even going to give you a peek at our own AI strategy here at RBH. So, if you’re really in a pinch, you can skip to the end and nick that.

Written by Joe Hepburn

Insight Partner at RBH Creative Communications. Helping your brand work smarter.

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How to generate hype around your product

How to generate hype around your product

Everyone wants a queue nowadays. It used to indicate slovenly business practice, or at the very least, a stock miscalculation. But now, whether virtual or physical, it actually entices onlookers – like a rainbow seen from a car window, bearing the promise of a pot of gold at the end.

But how do you get the masses to queue up for your product?

How do you alchemise that elusive sensation of ‘hype’?

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