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Home  / We’ve seen the metaverse – and we don’t want it.

We’ve seen the metaverse – and we don’t want it.

The idea of a metaverse as a virtual platform using avatars is nothing new. Using this definition, metaverses in the form of MMOs such as World of Warcraft, Second Life, and even Club Penguin have existed long before Zuckerberg’s vision. Using these platforms, players can enter a virtual world using a fully customisable avatar, interact with others across the globe, play games, create a ‘home space’ and even earn and spend currency on completely digital items such as new clothes for their avatar or home décor for their virtual living space.

Find out more about our metaverse discoveries, past and present, by downloading our latest Mindset Report below

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Written by Joe Hepburn

Head of Insight at RBH Creative Communications. Helping your brand work smarter.

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