We’ve seen the metaverse – and we don’t want it.

The idea of a metaverse as a virtual platform using avatars is nothing new. Using this definition, metaverses in the form of MMOs such as World of Warcraft, Second Life, and even Club Penguin have existed long before Zuckerberg’s vision. Using these platforms, players can enter a virtual world using a fully customisable avatar, interact with others across the globe, play games, create a ‘home space’ and even earn and spend currency on completely digital items such as new clothes for their avatar or home décor for their virtual living space.

Find out more about our metaverse discoveries, past and present, by downloading our latest Mindset Report below

Written by Joe Hepburn

Head of Insight at RBH Creative Communications. Helping your brand work smarter.

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RBH is us. And we are RBH.

RBH is us. And we are RBH.

RBH at 30, as an EOT, has delivered on its vision back when we opened our doors on the 31st October 1995. Not communist maybe, but definitely a happy, kind and brilliantly creative place, owned by everyone for the greater good.

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