We’ve seen the metaverse – and we don’t want it.

The idea of a metaverse as a virtual platform using avatars is nothing new. Using this definition, metaverses in the form of MMOs such as World of Warcraft, Second Life, and even Club Penguin have existed long before Zuckerberg’s vision. Using these platforms, players can enter a virtual world using a fully customisable avatar, interact with others across the globe, play games, create a ‘home space’ and even earn and spend currency on completely digital items such as new clothes for their avatar or home décor for their virtual living space.

Find out more about our metaverse discoveries, past and present, by downloading our latest Mindset Report below

Written by Joe Hepburn

Insight Partner at RBH Creative Communications. Helping your brand work smarter.

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Worried you’re falling behind in the AI marketing sphere? Don’t know what an LLM is? Got an AI strategy meeting coming up, and you’re the keynote speaker? Our latest mindset report takes the pulse on the wider adoption of AI within the wonderful world of creative advertising. And, if you’re curious, we’re even going to give you a peek at our own AI strategy here at RBH. So, if you’re really in a pinch, you can skip to the end and nick that.

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