Suzuki digital point of sale
Suzuki
The Suzuki Dealer Network lacked a digital point of sale (DPOS) system, and weren’t utilising existing screens in waiting areas to display content to ‘captive’ customers. We worked with Suzuki to launch DPOS that is centrally controlled – ensuring synergy in the messaging being shown across the dealer network.
Objective
To create a suite of Suzuki-branded digital point of sale (DPOS) assets to broadcast centrally controlled messaging across their dealer network.
Insights
We know that many prospects and customers perform research online, prior to entering the retail environment. We worked to ensure consistent messaging from their online journey into the retail environment.
Solution
A suite of DPOS 16×9 assets that highlighted key products and offerings from Suzuki, built by our in-house video production team, to create engaging – and standardised – content for customers in retailer showrooms.
Results
A successful DPOS programme, launched across the UK & ROI Suzuki Dealer network, with continuing content creation in response to any brand campaigns, launches and sales objectives required.
“With a new showroom identity rolling out, we had the opportunity to unify the content displayed on the screens in our dealerships. RBH helped create a full suite of videos to bring creativity and consistency to our messaging, allowing us to showcase different parts of the business – from Sales to Aftersales and everything in between – in an eye-catching and informative way.”