Spring destinations campaign

Birmingham Airport

A paid media campaign to encourage bookings from Birmingham Airport to key destinations during the spring period.

Objectives

We were tasked with developing and running a paid media campaign with the primary objective of increasing awareness of eight destinations, including brand new routes. Our secondary objective was to drive traffic to the landing pages, encouraging bookings.

Insight

Research told us that very few consumers know what destinations you can get to from BHX. Search insights revealed the opportunities available, and each audience’s propensity to interact with each channel.

Solution

A campaign look and feel with clear messaging, and a data-driven, highly-targeted paid media strategy. The campaign was launched across Meta, Google Demand Gen, TikTok and Spotify, weighted by search volumes, route availability and audience in order to get the most efficient spend for our ads.

Results

combined conversions

combined ad clicks

%

highest conversion rate

lowest cost per conversion values

%

ad competition rate on Spotify

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