Paid social management
Wacoal
Ongoing monthly management of Wacoal’s always-on paid social activity for three of their brands.
Objective
Our objectives are to increase brand awareness and drive conversions for Wacoal’s lingerie and swim brands through always-on paid social activity.
Insights
Our strategy is informed by data. Having worked with Wacoal for a number of years, we are able to build robust pixel data, mapping out patterns of behaviour that we know lead to purchase.
Solution
Management of always-on Meta awareness and conversion campaigns for each brand, with a focus on hook-rate optimised consumer and influencer content. We target lookalikes based on a number of criteria, including detailed targeting based audiences and remarketing to cart abandoners. We also led the implementation of Conversions API for greater tracking accuracy and improved efficiency. We also managed several rounds of incrementality tests, where we tested 1-10% lookalikes, content types and optimal run time.
Results
We have successfully managed Wacoal’s paid social campaigns for four years, reaching on average 3.6m users a month, increasing ROAS over this time by 83%, and reducing Cost Per Conversion by 60%, across the three Wacoal brands.