Paid digital campaigns management
K9 Jets
Monthly management of K9 Jets’ always-on paid search and paid social activity across Google and Meta.
Objective
Our core objective was to drive direct flight bookings for K9 Jets through always-on paid digital activity across Google and Meta.
Using emotional intelligence
By analysing what users were searching for, we mapped out the human intent behind pet travel queries. This allowed us to segment campaigns based on specific user behaviours, such as users looking to relocate with their pets.
Solution
Implementation of a data-driven strategy across Google and Meta, with incremental testing to drive performance.
Paid search was structured to include the real queries our target audience were searching for, further segmented by intent to facilitate a strong ad rank.
We targeted lookalikes of previous converters and utilised data-driven audiences to capture high-intent pet travellers. First-party data was used to provide high quality seed audiences to our platforms. To strengthen our campaign optimisation goals and the quality of data going into our measurement pixels, we implemented improved tagging and tracking for greater accuracy.
Results
We successfully scaled K9 Jets’ paid search and social campaigns, driving a 77% increase in Google conversions. Furthermore, our ongoing optimisation on Meta increased total flight bookings by 48% and reduced the cost per acquisition by 32% within 18 months of our management.
