Andersen A3 Launch
Andersen EV
Andersen EV, a premium EV charging brand, was launching its highly competitive new product: Andersen A3. After providing the campaign visuals, they tasked RBH with building a sustainable marketing funnel that achieved aggressive cost per sale figures as part of a holistic approach to the market.
Objective
Sell 300 units a month for £30,000, achieving a cost per sale of £100.
Using emotional intelligence
With real-time market intelligence from Similarweb and YouGov, and human insight work from our expert in-house team, we established audience demographics, behaviours and search intents to accurately inform a paid digital marketing proposal.
Results
Paid social
Paid search results
Solution
We provided Andersen EV with a 12-month plan to build a sustainable marketing funnel, utilising key RBH resources daily for management/optimisation, maximising performance across 7 campaigns and 5 channels.
Each of these was highly targeted and ultimately effective in responding to, and changing, behaviours.
