The power to communicate with your audience on a daily basis in real-time, whatever your budget, is one of the most exciting developments in the history of marketing. However, the same rules apply. You need to be relevant and interesting. But you also need your audience to be relevant and interested. Like every other medium, social should translate into sales (an often overlooked point that leads many companies to spend vast sums simply building a database they could’ve bought instantly for less). We’ll help you build a following that, in turn, builds your brand and your bottom line.