If you’ll allow us to get a bit buzzwordy/marketingese for a moment, we promise not to go there again: information, interpretation, implementation. In three words, this pretty much sums up what we do here. The first demands inquisitiveness, dogged persistence and discipline. The latter two demand a combination of experience and flair you’ll only find from people who’ve been doing what they do as long as we have.


Audience Profiling

Propensity modelling

Focus groups


Territory development

Market drivers analysis / development